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Community · Season 2025/26

Backing The Pars: A Season To Remember

RedteQ & Dunfermline Athletic Football Club — sponsorship with a personal story

As sponsors of Dunfermline Athletic Football Club, we're proud to back the club, but for our founder and MD Alan Redpath it's also personal. Alan has supported the Pars his whole life, following his dad and grandad before him, so seeing RedteQ alongside the club and its academy teams means more than a logo on a board.

RedteQ pitch-side advertising visible during BBC Scotland's coverage of Dunfermline Athletic

It's been quite a season to be involved. Our pitch-side advertising appeared on BBC Scotland's national coverage; the team knocked holders Aberdeen out of the Scottish Cup, and went all the way to the Scottish Cup Final against Celtic — a fantastic achievement for the players, management and supporters.

More Than The First Team

Our sponsorship extends to the club's youth academy — since 2025 we've sponsored the Dunfermline Athletic Under-17s, supporting the next generation of players coming through at East End Park. And when a postponed fixture meant RedteQ couldn't use its hospitality box, we handed it to the Pars Foundation so their volunteers and guests, many experiencing matchday hospitality for the first time, could enjoy the game in style.

The Dunfermline Athletic Under-17 squad sponsored by RedteQ, 2025 Matchday at East End Park, home of Dunfermline Athletic FC

"Thank you again Alan and RedteQ for helping create memories that will last a lifetime," the Foundation wrote afterwards. That's what community sponsorship should be about.

You can read more about our community commitments, including Fort William FC, careers days and STEM outreach, on our community page.